Stronger Steel, Lower Impact
Steel is infinitely recyclable, and any grade of steel can be recycled to become top-quality new metal without downgrading the material quality. Recycling consumer waste steel requires up to 60% less energy than creating new material and reduces CO2 and greenhouse gas emissions by more than 58%.
Mining Comes at a Cost
New steel production is one of the most energy-consuming and CO2-emitting activities on the planet. For every tonne of raw iron used to make steel, 1.6 tonnes of iron ore and 450 kg of coke (a form of coal) typically must be strip-mined.
The Hidden Impact
Mining iron ore and coke has a significant impact on our environment, whether it be the release of sulphuric acid into local water sources, or the destruction of natural landscapes. As well, coke ovens cause significant air pollution such as naphthalene, which is extremely toxic and a known carcinogen.
Our Choice: Recycled Steel
By choosing recycled steel, we help reduce mining, cut energy use, and lower emissions — all while maintaining the strength and durability you expect.




