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About us

Purpose, Vision, and Values

Where We Come From

Our roots are in British Columbia, where our backdrop is the mountains and ocean, and where every day is a good day to ride.

Where We Come From
What We Believe

What We Believe

We believe more people riding bikes makes the world a better place – and more people ride when their bikes fit their lives.

What We Do

We create thoughtfully designed bicycle accessories that free you to focus on what you love, instead of on the stuff you carry.

What We Do
How We Build for the Future

How We Build for the Future

We prioritize people and the planet by creating ethically made, durable products that support a more sustainable future.

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